Post-Production Update or How a Film Can Become a Communication Tool
It’s time for an update on where we’re at, what we’ve done so far vs. what’s left to do, to call it a film!
First of all, you can watch our latest and greatest video piece by clicking here.
Whilst it is not a trailer, nor even the way in which the final product will be cut, it is a fairly good representation of the general tone, look, and feel for our independent feature, so we wholeheartedly recommend that you watch it and hope you enjoy what you see.
So, we’ve been busy on all ends, starting with getting the music themes right–if you haven’t heard samples of work in progress, take a moment to click here.
If it’s not the footage being stitched together to create a unique feel and a compelling story, it’s our animation style being fleshed out, so that we can come up with something that is both entertaining and which gets the message across. Our small team is completely committed to finding the best way to communicate the most important information about this way of life.
Each and every time I sit down to edit, my first questions are invariably, always the same: ‘How can this film help people whilst staying interesting? How can this be used as a tool to reach the mainstream?’
Because, believe it or not, many people out in the world never read about health and nutrition.
Luckily, those same people who hardly ever surf the web hungry for information, that, mind you, would surely improve their health or better their lives, do watch films to entertain themselves after a hard day’s work.
Enter: We Love Paleo; with its cornucopia of well-constructed animations, statistics, quotes, imagery, tips, and charts. Whilst the film certainly isn’t about drowning people in a deep sea of boring data, it is about conveying information on how to start implementing the paleo lifestyle right there and then.
This, guys, is what we believe in, and why we’re doing this: to inspire and empower the guy or girl next door to start doing something about that diabetes, constant fatigue, or muffin top.
Perhaps one may find the idea of raising awareness about a (still very ‘niche’) lifestyle via a crowd-funded independent documentary, daft or naive. However, we choose to think that word-of-mouth, our grass root marketing efforts, and our fans’ support (such as yourself reading this right now), will bring the film to the forefront. Besides, films like Food Inc, Supersize Me, and Food Matters have all been able to create a positive impact out in the world and make a mark on our collective minds. More than ever, the world is ready for a film about paleo and what IT has done for countless individuals around the globe.
Plus, we honestly believe there’s something in We Love Paleo for everyone: whether it’s a revelation, useful information, entertainment, inspiration, food for thought (pun intended), empowerment, or all of the above!
Stay tuned for our Holiday Giveaway Madness, starting in less than 24 hours, as well as information about our future test screening to be held in London and elsewhere.
Until next time, be healthy and enjoy life.
Caroleen